28 Ways to Use PropTech in Your Business

Real Estate prosperity is found in the service we provide. It's how we simplify the complex processes of real estate. A good agent makes it look like a walk in the park. 

PropTech takes it to the next level, making it even easier.

Use PropTech to shift through 1000s of pages of information and return results that make you and your clients smarter allowing you to provide better service, providing more value to your clients, outselling your competition, faster than you ever imagined.

Look at the following list and Choose 3 we can do together to build our business in 2025!

DISCLAIMER: This is a bit technical. I’m a “Land Nerd” but I assure you there’s something on the list for every brokerage.

Property Analysis (4)

1. Neighborhood Insights: Utilize PropTech platforms like NeighborhoodScout or AreaVibes to gather insights on the surrounding neighborhood, including crime  levels, demographics, and community amenities.

2. DoAbility Analysis: Use a tool like LocalSay which utilizes PropTech AI and uses machine learning to process and summarize location data and give you the inside scoop on what’s possible (and what’s not) in your desired area.

3. Aerial Imagery Analysis: Use ArcGIS Drone2Map or OpenDroneMap to analyze aerial drone photos of the property, identifying potential obstacles or opportunities.

4. Terrain Mapping: Utilize software like Terrain360 or QGIS to create 3D maps and visualize the property's shape, elevations, vegetation, and water features.

Covenants and Restrictions (4)

5. Covenants, Conditions, and Restrictions (CC&Rs) Analysis: Use PropTech AI to help you or your client read and understand the rules that govern a neighborhood. This includes things like what you can build, where you can park, and when you have to mow your lawn. 

6. HOA Research: Utilize platforms like Homefacts or use PropTech AI to  quickly investigate homeowners associations (HOAs) packages for their regulations, fees, and requirements.

7. Zoning Ordinance Analysis: Leverage PropTech tools like LocalsSay to analyze zoning ordinances and identify potential restrictions or opportunities.

8. Subdivision Regulations: Use PropTech AI to break down Subdivision Reports and Subdivision Analytics into clearly outlined information, regulations, including lot size, density, and building requirements.

County Permitting (5)

9. Building Department Research: Use Localssay PropTech platform  or visit a county's building department website to research building department requirements, permitting processes, and fees.

10. Zoning Maps: Use platforms like Gridics to process  Zoning Map data with PropTech AI to identify potential restrictions or opportunities for development.

11. Land Use Reports: Use PropTech AI to evaluate local land-use trends, providing insights on the current and proposed uses of a property.

12. Environmental Permitting: Use PropTech AI to evaluate local environmental concerns. Consider rules and processes around resource-protected areas, protected species, water restrictions, and air quality restrictions.

13. Right-of-Way Analysis: Leverage PropTech AI to examine right-of-way information, identifying potential easements, setbacks, or other restrictions.

Regulatory Allowances (4)

14. Zoning Ordinance Analysis: Use tools like ZoningOrdinance or CityOrdinances to research zoning ordinances and identify potential allowances or restrictions.

15. Land-Use Regulations: Use LocalsSay or other PropTech AI tools to investigate land-use regulations, including density, height, and use restrictions.

16. Environmental Regulations: Employ PropTech AI to research environmental regulations: national, state, and county laws, permits, compliance requirements, and potential penalties.

17. Historic Preservation Research: Take advantage of PropTech AI tools to analyze historic preservation regulations, identifying potential designations, restrictions, and incentives

Construction Feasibility (6)

18. Augmented Reality (AR) Measurements: Use AR tools, such as Matterport Capture, to accurately measure property dimensions and elevations. This ensures a more precise understanding of potential designs and construction feasibility.

19. Site Assessment Reports: Utilize PropTech to understand Environmental Site Assessment (ESA) to evaluate and identify potential environmental hazards or areas of concern.

20. Geotechnical Reports: Leverage PropTech AI to actually understand geotechnical reports. This provides insights about soil conditions, foundation requirements, and potential construction challenges.

21. Survey Analysis: Use tools like AutoDesk Civil 3D to analyze survey data, identifying property boundaries, easements, and potential conflicts with neighboring properties.

22. Permitting Insights: Incorporate PropTech AI or LocalsSay PropTech tool to research county permitting requirements, processing times, and potential fees associated with construction projects.

23. Weather Station Data: Tap into weather station data from services like Weather Underground or OpenSnow. This will help you learn about the current weather, what happened in the past, and any future risks related to the weather.

Lead Nurturing (3)

24. AI-powered Lead Qualification: Benefit from PropTech's AI-driven lead generation tools to identify and categorize leads based on their interests, needs, and behavior. This enables you to prioritize and engage with high-quality prospects more effectively.

25. Personalized Communication: Employ PropTech's automation capabilities to send targeted email campaigns, texts, or social media messages that resonate with each lead's unique preferences and pain points.

26. Interactive Property Listings: Create engaging property listings with interactive features like 360-degree views, floor plans, and neighborhood information. This encourages leads to explore and interact with your properties, fostering a deeper connection with your brand.

Client Acquisition (1)

27. Virtual Reality  (VR) Tours : Utilize special computer technology called Virtual Reality (VR) to show prospects a virtual tour of the property. This way, they can see what the property looks like without even being there. It's like taking a walk through the property from anywhere in the world! 

Customer Prosperity Management (1)

28. PropTech-driven Referral Programs: Join our community and create a referral program that rewards existing clients for referring friends and family to your services. Utilize PropTech's automation capabilities to track referrals, send targeted communications, and incentivize repeat business.

There you have it – 28 Ways PropTech can help real  estate agents in researching property usability, covenants and restrictions, construction feasibility, regulatory allowances, lead nurturing, and customer prosperity management!

If you ever need help with Real Estate Property Technology (PropTech) in the future don’t hesitate to follow me on the following socials where I share prosperity stories, case studies, and tactical tips.

PS: Schedule a quick talk with me on my Calendly link: https://calendly.com/richhearts/15min

I appreciate you!

Thanks,

Curtis Williams

(571) 348-4005‬